Because of the cooperation with foreign investment, President Miaowei of DONGFENG motor manufacturing Group expressed that DONGFENG will borrow the experiences in mainland during the course to enter international market on the " Global CEO ANNUAL CONFERENCE ". It means that the "DONGFENG" logo wouldn't enter into the international car markets.
President Miaowei expressed that on the use of mark, they would borrow the national experiences during the course of entering into oversea market since DONGFENG mark is not well-known in oversea market.
It is reported that, DONGFENG mark will quit the car market from all the joint venture enterprises, and only use in DONGFENG business truck. President Miaowei expressed that DONGFENG made achievement on business truck field in the past, so DONGFENG mark will continue the using of DONGFENG logo after the agreement with NISSAN MOTOR bring business car into the joint venture enterprises. It means that DONGFENG will not enter car market during the internationalization course. Zt the same time, he expressed that it will not exclude the possibility of the using of DONGFENG logo on the DONGFENG's limited Passengers Carring Vehicles with the cooperation with Japan joint venture company.
(From Jinghua Times. Translate by Zhujun)
(19th, Oct, 2004) |